Skipton Building Society · 2026
The Skipton brand system.
Four volumes, one promise. The Blueprint sets the strategic and visual foundations. The Tone of Voice defines how Skipton sounds. The Writers Guide is the working manual that puts it all into practice. Founded on Fairness is the flagship statement and audience variants. Founded on Fairness. Since 1853.
The Blueprint
Forty-four pages covering strategic foundation, voice, visual system, applications and governance. The canonical brand book.
Volume 2Tone of voice
Ten pages on how Skipton sounds. Rooted, Assured, Considered. Plain English. Honest copy. The test for any piece of writing.
Volume 3Writers Guide
Twenty-eight pages of working manual. How tone flexes by channel, audience and service. Where writers go when copy hits the desk.
Volume 4Founded on Fairness
The flagship paragraph plus nine audience variants. The brand statement of what Skipton stands for, flexed for every kind of reader.